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BODY OF WORK - OUR FIRST CAMPAIGN

Aug 12, 2025

A refined exploration of form, discipline, and style.

THE PURPOSE & MISSION — SYS BRAND STORY

THE PURPOSE & MISSION — SYS BRAND STORY

Defining the movement that drives SYS forward. Read the brand story.

Aug 06, 2025

Defining the movement that drives SYS forward. Read the brand story.

BUTTERFLOW™ SUSTAINABLE SCRUNCHIE

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BUTTERFLOW™ SUSTAINABLE SCRUNCHIE

A small accessory with a big intention — designed for sustainability, engineered from precision offcuts.

Aug 09, 2025

A small accessory with a big intention — designed for sustainability, engineered from precision offcuts.

PRESS HIGHLIGHTS — COVETEUR

PRESS HIGHLIGHTS — COVETEUR

Coveteur features Stretch Your Story (SYS) in its edit of the best workout clothing.

Dec 15, 2025
PRESS HIGHLIGHTS — 10 MAGAZINE USA

PRESS HIGHLIGHTS — 10 MAGAZINE USA

10 Magazine USA introduces SYS as the performancewear brand setting a new standard for K-fitness.

Dec 11, 2025
PRESS HIGHLIGHTS — PAPER MAGAZINE

PRESS HIGHLIGHTS — PAPER MAGAZINE

PAPER Magazine features Stretch Your Story (SYS) in its exploration of how K-fitness is reshaping the workout experience.

Dec 08, 2025
MOVEMENT LAB

MOVEMENT LAB

A multi-day immersion in movement, mindfulness, and precision-engineered performancewear at WSA in NYC

Nov 14, 2025
Press Highlights - W MAGAZINE

Press Highlights - W MAGAZINE

W Magazine spotlights SYS as a Korean brand establishing the new luxury of performancewear with minimalist design and functional construction.

Oct 15, 2025
PRESS HIGHLIGHT - NYLON

PRESS HIGHLIGHT - NYLON

Nylon spotlights SYS as the Korean brand giving performancewear a new edge.

Sep 25, 2025
PRESS HIGHLIGHT - AIRMAIL

PRESS HIGHLIGHT - AIRMAIL

Air Mail spotlights SYS as the Korean performancewear brand defining the new wave of K-activewear.

Sep 20, 2025
MEN’S COLLECTION LAUNCH

MEN’S COLLECTION LAUNCH

SYS launches its men’s collection, introducing a new standard of performance business wear.

Sep 09, 2025
EASY SOFT

EASY SOFT

Stretch Your Story introduces the Easy Soft collection for Fall/Winter 2025 — a sweat-like look with a lightweight feel, designed for lasting softness, comfort, and refined seasonal styling.

Sep 01, 2025
HUMMING PUPPY

HUMMING PUPPY

An intimate wellness session connecting Korean-engineered precision with New York’s mindful movement culture.

Aug 27, 2025
SWIFTRECOVER™ FABRIC

SWIFTRECOVER™ FABRIC

Stretch Your Story introduces SwiftRecover™, a sweat-resistant, ultra-light fabric developed to stay dry, fresh, and comfortable throughout the day. Engineered at the SYS Fabric Lab in Korea, SwiftRecover™ was created to feel like familiar cotton while delivering the performance of a technical material and a sleek feel.

Aug 25, 2025
BUTTERMELT™ LEGGING

BUTTERMELT™ LEGGING

Made for yoga — the true second-skin fit, designed to move with breath and body.

Aug 23, 2025