PRESS HIGHLIGHTS — W MAGAZINE
W Magazine spotlights SYS as a Korean brand establishing the new luxury of performancewear with minimalist design and functional construction.
SYS FEATURED IN WHO WHAT WEAR
Publication:
W Magazine
Date:
October 15, 2025
Article:
“Meet Stretch Your Story, the Korean Brand Establishing the New Luxury of Performancewear” by Marie Lodi
W Magazine
introduces Stretch Your Story (SYS) as the Korean label defining a new kind of luxury in performancewear. The feature spotlights SYS’s in-house textile engineers and designers, who work together in the brand’s Activewear Innovation Lab to merge style and function seamlessly.
SYS’s proprietary fabrics — ButterMelt™, ButterEase™, and ButterFlow™ — are designed to feel like a second skin, supporting every movement with precision and ease.
SYS pieces are described as sculptural, breathable, and refined — garments that move like silk but carry the polish and sensibility of high fashion.
“Performancewear that moves like silk and looks like fashion: sculptural, breathable, built for movement, but with the polish and sensibility of smart design.” — W Magazine
SYS stands not just as another activewear brand, but as a new uniform for evolution — merging Korean design integrity, technological innovation, and cultural depth.
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