PRESS HIGHLIGHTS — NYLON
Nylon spotlights SYS as the Korean brand giving performancewear a new edge.
SYS FEATURED IN NYLON
Publication:
NYLON
Date:
September 25, 2025
Article:
“Stretch Your Story Is the Korean Brand Giving Performancewear a New Edge” by Erin Cunningham
NYLON
features Stretch Your Story (SYS) as the Korean performancewear label redefining design and function. The feature highlights SYS’s proprietary fabrics — ButterMelt™, ButterEase™, and ButterFlow™ — engineered to feel like a second skin while maintaining sculpted structure and breathability.
“Garments made from their precision-engineered, proprietary fabrics… are more technology than textile, and the second-skin vibe is real.” — NYLON
It also explores SYS’s Pulse State philosophy: syncing body and mind through movement. Described as “more technology than textile,” SYS’s garments combine stretch, shape retention, and weather versatility without compromising a refined aesthetic.
“To recap: Stretch Your Story isn’t just another activewear drop. It’s Korea bringing its culture of precision, innovation, and artistry into a new arena — performancewear built not for ‘athleisure,’ but for evolution. For movers who want every layer they wear to sharpen their rhythm and expand their presence.” — NYLON
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PRESS HIGHLIGHTS - VARIETY
Variety positions Stretch Your Story (SYS) as the Pioneer of K-Activewear Precision and Mindful Movement.
