MOVEMENT LAB IN NEW YORK CITY
A multi-day immersion in movement, mindfulness, and precision-engineered performancewear at WSA in NYC
New York, November 2025 — Stretch Your Story (SYS) brought its philosophy of intentional movement and mind–body connection to New York City through Movement Lab, a four-day experiential activation held at WSA, designed to explore the relationship between body, mind, and performance.
Held in downtown Manhattan at WSA, the Movement Lab welcomed members of the wellness community, dancers, yoga instructors, creatives, editors, and movement leaders to take part in a series of curated classes and conversations centered on presence, performance, and self-expression.
A SPACE FOR PRESENCE, PERFORMANCE, AND CONNECTION
The program featured guided sessions including yoga, mat Pilates, high-intensity movement, and music-led meditation. Local instructors and wellness leaders such as SKYTING, Benshen, and Kayla Principato(@kaylaprincipato) led immersive classes designed to awaken both physical and emotional awareness through movement.
A key highlight of the Movement Lab was a panel conversation with Isabella Boylston(@isabellaboylston), a principal dancer from the American Ballet Theatre. Speaking to an audience of attendees and invited creatives, the dancer shared insights on performance, discipline, growth, and the emotional side of movement. These reflections connected with SYS’s philosophy of purpose and presence — reinforcing the idea that movement is not only physical, but deeply human and transformative.
PRECISION-ENGINEERED DESIGN IN MOTION
Throughout the event, guests wore selected SYS pieces designed and engineered in Korea using the brand’s proprietary fabrics, including ButterMelt™, ButterEase™, and ButterFlow™. Designed to feel like a second skin, each garment provided support, flexibility, and breathability — allowing participants to fully immerse themselves in the experience without distraction.
The Movement Lab was not a traditional brand event. Instead, it functioned as a space for connection — between people, movement styles, and creative perspectives. Attendees were invited to slow down, reflect, and reconnect with their bodies in an environment grounded in intention and expression. By hosting Movement Lab in New York, SYS further established its place within the local wellness and creative community as a precision-engineered performancewear brand from Korea, committed to elevating culture through thoughtful design and meaningful experiences.
Watch the recap of the event here.
EVENT HIGHLIGHTS
Event Name
Movement Lab: A multi-day wellness and movement experience curated by SYS
Location & Dates
WSA, New York City, November 4–7, 2025
Product Focus:
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ButterMelt™ — second-skin softness for flow and recovery
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ButterEase™ — everyday performance with structure
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ButterFlow™ — high-support performance fabric
Who Attended:
New York–based wellness leaders, yoga instructors, dancers, editors, creatives, and people from NYC fitness community
ABOUT STRETCH YOUR STORY (SYS)
STRETCH YOUR STORY (SYS) is a performancewear brand Precision-Engineered in Korea. Founded on the belief that movement begins with intention, SYS combines textile innovation with design integrity to create performancewear that moves like a second skin and performs with precision.
From Seoul to New York, SYS marks the next evolution of performancewear — the first Korean brand to land here — setting a new uniform for progress.
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MOVEMENT LAB
A multi-day immersion in movement, mindfulness, and precision-engineered performancewear at WSA in NYC
