BUTTERFLOW™ FABRIC

Engineered in Korea, ButterFlow™ offers a 360-degree supportive fit with cooling comfort, setting a new benchmark for running and gym performancewear.

Aug 04, 2025

THE WHY BEHIND BUTTERFLOW™

ButterFlow™, the signature compressive fabric from Stretch Your Story (SYS), is engineered to perform under pressure. Developed and tested at the SYS Innovation Lab in Seoul, Korea, and made with LYCRA® sport fiber, the material delivers sculpting support, responsive stretch, and a naturally cool-to-the-touch feel made for life in motion.

ButterFlow™ represents a key milestone in SYS’s ongoing commitment to redefining performancewear through innovation and Korean precision engineering. The fabric was developed to meet a growing demand for apparel that performs under stress without sacrificing comfort or freedom of movement.

The development process began with a question that challenged traditional compression design:

Could true support come from the fabric itself rather than from a tight, restrictive fit?

“That question became the foundation of our entire development process,” said a fabric engineer from the SYS Innovation Lab. “We wanted to create a structure that delivers lift, hold, and control through the internal architecture of the material—not through compression alone. The result is a fabric that moves with the body while maintaining precise, built-in stability. In essence, ButterFlow™ creates stability from structure, not tension.”

Designed, engineered, made and tested in Korea, ButterFlow™ marks the next step in SYS’s journey to bring technical innovation, intentional design, and human-centered performance to the global activewear market.

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FABRIC KEY FEATURES

Precision-Engineered in Korea:

 Designed at the SYS Innovation Lab for peak performance, mobility, and durability.

360° Sculpting Support:

 Adaptive compression that moves fluidly with every stride and rep.

Dynamic 4-Way Stretch:

 Enables complete freedom of movement in every direction.

Cool-to-Touch & Moisture-Wicking:

Draws sweat away to keep the wearer cool, dry, and in flow.

Performance-Driven Feel:

 Supportive yet breathable—ideal for high-intensity training.

Q: What sizes are available for SYS men’s collection?

Tops

 are offered in XS to 2XL. 

Bottoms

 range from 28–38 inches in waist, with 30, 32, and 34-inch inseam options.

RECOMMENDED PRODUCTS

ButterFlow™ Super-High-Rise Leggings 25"

: Second-skin fit that stays in place through every movement.

ButterFlow™ All Day Bra

: Built for breathability and shape retention during training.

ButterFlow™ Pocket Biker Short 6"

: Designed for workouts demanding both compression and flexibility.

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Q&A — FAST FACTS

Q: What is ButterFlow™ fabric?

ButterFlow™ is SYS’s high-performance compressive fabric, engineered in Korea to deliver 360° support, responsive stretch, and cooling comfort for dynamic movement.

Q: What activities is ButterFlow™ best for?

Ideal for gym sessions, cardio, and high-intensity training that requires both strength and flexibility.

Q: What makes ButterFlow™ unique?

Developed at the SYS Innovation Lab in Seoul, ButterFlow™ combines Korean precision engineering and LYCRA® sport technology to deliver high support, breathability, and motion-responsive stretch.

ABOUT STRETCH YOUR STORY (SYS)

STRETCH YOUR STORY (SYS)

 is a performancewear brand Precision-Engineered in Korea. Founded on the belief that movement begins with intention,

SYS

 combines textile innovation with design integrity to create performancewear that moves like a second skin and performs with precision.

From Seoul to New York, 

SYS

 marks the next evolution of performancewear — the first Korean brand to land here — setting a new uniform for progress.

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