sys archive

Shot in New York City — Body of Work 

marks Stretch Your Story (SYS)’s debut campaign — an introduction to the brand’s world through movement, emotion, and reconnection. The campaign explores how uniform can shape presence and confidence, showing the beauty of discipline and the power of stillness.

SYS’S DEBUT CAMPAIGN

Body of Work 

defines SYS’s vision of movement as more than motion. It expresses the brand’s belief that presence and expression matter as much as performance.

The campaign film reveals how apparel influences not only how we move, but how we feel — how precision in design can unlock emotion and awareness. For SYS, fitness is not just about performance. It’s about being present — feeling grounded in your body and in the moment.

With this first campaign, SYS steps onto the global stage. Korean-engineered precision meets minimalist design, redefining how we move through both life and practice.

EXPLORING MOVEMENT AND EMOTION

Movement is a universal language. It speaks through strength, stillness, hesitation, and release. 

Body of Work 

captures that dialogue—the tension before motion, the flow that follows, and the emotion that remains.

It’s an exploration of the body not as a tool for output, but as a vessel for connection. Here, stillness and strength coexist. Each movement becomes an act of presence.

THE CREATIVE LENS

Directed by 

 the campaign film is anchored in SYS’s creative territory—

the Pulse State.

 It balances fluid motion with raw emotion, finding power in every gesture and restraint in every pause. With photography by 

, the visual language merges intimacy with structure. Each frame depicts movement as emotion, apparel as extension. Together, Pablo and Daniel craft a visual language that defines SYS: refined, expressive, and precise.

Q&A — FAST FACTS

Q: What is Body of Work?

Body of Work is SYS’s debut campaign, exploring movement as emotional presence. It captures how clothing can align with rhythm, awareness, and flow.

Q: Who directed the campaign film?

The film was directed by Pablo Tapia-Plá.

Q: Who shot the still photography?

Still photography was captured by Daniel Shea.

Q: Where can I watch the campaign film?

The full Body of Work film is available on the SYS website and official social channels. Watch it on 

 or 

Q: Who is behind SYS?

SYS was founded by Sung Ah Kong, a Korean entrepreneur with over a decade of experience in activewear design and innovation.

ABOUT STRETCH YOUR STORY (SYS)

 is a performancewear brand Precision-Engineered in Korea. Founded on the belief that movement begins with intention,

 combines textile innovation with design integrity to create performancewear that moves like a second skin and performs with precision.

From Seoul to New York, 

 marks the next evolution of performancewear — the first Korean brand to land here — setting a new uniform for progress.